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Research papers

Excitement drives successful innovation in Asian markets!

The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang
April 7, 2009
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Citation

Rens, Lee, Lau and Tang (2009a, April 07). Excitement drives successful innovation in Asian markets!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/excitement-drives-successful-innovation-in-asian-markets-